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Turn on your
radio!

The Musical Instrument Fund will be featured for three weeks among the beautiful music, interviews, and programs on NPO Radio Klassiek! The fund has created a radio commercial to raise awareness of its new name. Have you heard the commercial yet?

News
16 March 2026 by Indy de Vries

More than 400 musicians

For our radio commercial, we wanted to convey a clear, honest, and recognizable message without relying on expensive advertising agencies. So we got to work ourselves with our creative team and brought in someone who knows us and our mission well: pianist, host, and radio and podcast producer Jacobus den Herder. Together with him, we thought about how we could use a short spot to convey who we are, what we do, and what we wanted to communicate. We felt it was important to use real musicians instead of pre-recorded voice-overs. After all, the spot had to be authentic: real talent speaking for itself.

We are so proud of the fact that we support more than 400 talented individuals that we decided to make that the focus.

Daniel Rowland

The recordings

Jacobus put us in touch with his radio colleague Pieter van Nes. Pieter is a clarinetist, host, and sound engineer: the ideal person to serve as our recording director and editor. For our commercial, he brought his “home studio” to the Q-Factory in Amsterdam. There, we welcomed four of our musicians: double bassist César Puente, violinist Julia Philippens, cellist Mascha van Nieuwkerk, and violinist Daniel Rowland. We were able to secure violinist Liza Ferschtman as the voice-over artist. One by one, they tucked their heads into the portable “vocal booth” to record their lines.

Thanks to many more of our musicians who submitted their recordings from home, Pieter was able to combine all the parts into “a cacophony that captures the sound of a group of 400 musicians.” The blending of these many voices highlights just how many musicians the Musical Instrument Fund supports and how diverse its magnificent collection is.

Can you recognize all the musicians?

Turn on your radio

We hope you’ll appreciate the radio spot and the message behind it. The spot will air for three weeks on NPO Radio Klassiek. Ultimately, we hope that all those voices will not only convey what the fund means, but also help people feel just how much talent can flourish thanks to our instruments.

With this commercial, we’d like to warmly invite new donors to join us in this mission!

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